By Hunter Anderson, Communications Committee Member
The College of Communications will host its annual job fair ‘Success in the City’ on April 25 in New York City. Featuring a variety of prospective employers, the event is a popular networking opportunity for many students looking for jobs and internships, including members of PRSSA’s executive board.
Now a senior, PRSSA President Carolyn Harpster will be attending Success in the City for the fourth year in a row. According to Harpster, the many networking opportunities for Penn Staters as well as her strong desire to work in New York City have motivated her to keep coming back each year. She believes it is worth the trip for anyone who is interested in working in communications.
“You learn so much about how to act in a career fair setting and you get your foot in the door because you are able to meet with recruiters in person,” Harpster explained. “I’ve found that this is way more beneficial than just applying online and hoping for the best.”
Harpster describes networking as an “essential” aspect of the public relations industry. Through Success in the City, she has made useful connections in the public relations world and has been able to interview with companies that attended the event.
“I was able to intern at a lot of different companies because of the people I networked with at Penn State over the last four years,” Harpster said. “Stay in touch with people you meet because you never know what that relationship will lead to.”
By: Vasavi Pandey, Communications Member
When thinking of Vogue Magazine, Kim Kardashian and Kanye West usually aren’t the two people that come to mind. Yet, for the first time ever the couple made their appearance on the cover of the most recent edition of Vogue.
This April, “the world’s most talked about couple”, as Vogue stated it, was featured on the cover of the magazine. There has been speculation for the past couple months that West had been trying to convince Anna Wintour, the editor-in-chief of Vogue, to have Kim Kardashian on the cover. His efforts seem to have worked, and the edition has been one of most talked about in Vogue’s history.
Various celebrities were quick to respond to the cover with some harsh words. Sarah Michelle Gellar tweeted, “Well…I guess I’m cancelling my Vogue subscription. Who is with me???”. The tweet did cause a stir and Kardashian’s best friend, Jonathan Cheban, got involved responding to the tweet saying, “Do u matter?”. Multiple other people have argued that Vogue has lost its credibility as the leading fashion magazine because of this publicity move.
Wintour responded to her critics by stating, “My opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it; you may have read that Kanye begged me to put his fiancé on Vogue’s cover. He did nothing of the sort,” she said. “The gossip might make better reading, but the simple fact of the matter is that it isn’t true. Part of the pleasure of editing Vogue, one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it”.
By: Jen Diehl, Event Planning Committee Chair
Senior year of college is winding down and it has led me to reflect on my experience at Penn State. I feel as though I was prepared but the truth is you never know what college, or life for that matter, will throw at you. I’ve been thinking of advice I would give to my high school-self if I could go back in time to 2010. These pieces of advice are not only applicable to me four years ago, but to anyone in high school heading to college in the fall.
- Be ready to make sacrifices and compromises
Your day is no longer a block of classes followed by working a part-time job or going to sports practice. Just because classes only meet twice or three times a week does not mean you have a great deal of extra time. Also, understand that group projects require work from an entire group. Be prepared to meet outside of class and on the weekends (yes, I just said weekends), to complete your work. Even an extra hour each week outside of class goes a long way.
- Create a Gmail account and familiarize yourself with Google Docs
This is one thing I actually did towards the end of high school. I can’t tell you how many times in group projects and extra curriculars I have had to use a Google Doc, and how difficult it is when someone is unfamiliar with how it works. Don’t stick your head in the sand; Google Documents will actually make your life easier! They give you the ability to simultaneously work on a single document and it will automatically save your work.
By Emily Grabowski, Communications Chair
Known as, “Snow White with Razer Blades,” Kelly Cutrone has dominated the fashion public relations industry since 1996, when she founded her very own PR firm called People’s Revolution.
You may remember Cutrone from her small role on MTV’s hit reality series, The Hills, where Lauren Conrad worked under Cutrone with fellow co-star Whitney Port. Cutrone has since had her own television show cleverly named Kell on Earth.
Kell on Earth is an eight episode series that originally aired on Bravo and can now be found on Netflix. In this series, camera crews follow Kelly and a few of her upper-level staff members around to give the viewers a feel for what it is like to work at one of the most powerful fashion PR companies in the world. People’s Revolution works with clients such as Longchamp, Vivienne Westwood, and Valentino.
Producing as many as five fashion shows during fashion week, Cutrone has become an icon in the PR industry. As young professionals, there are a few tips to success that can be learned from Cutrone and her hit show.
You have to start somewhere. Cutrone is a great example of ambition and passion within the industry. She launched her PR career at the age of 21 when she was introduced through a connection to Susan Blond, a prominent publicist in New York City. After a few years, she started her first small PR firm called Cutrone & Weinberg, with a former intern she worked with under Susan Blond.
By Emily Pirt, Communications Member
Here’s a question to think about: What do Between Two Ferns and March Madness have in common? Any guesses? How about President Barack Obama.
This March, the President of the United States took to YouTube and ESPN to give himself some positive publicity. This was much-needed after Obama experienced his lowest job approval rating at the beginning of the month.
On March 13th, Obama appeared onBetween Two Ferns with Zach Galifianakis, a segment on Funny or Die’s YouTube account. The video was an internet sensation the moment it was uploaded to YouTube, accumulating over 4.2 million views to date. The video features Galifianakis grilling the president with a number of ridiculous questions which Obama had no problem rebutting. The entire segment was hilarious and it was a great way to show off a side of Obama that many people have never seen before: deadpan, sassy, and witty. Obama even threw in a few good-humored jabs at Galifianakis which made the segment even better.
The fundraising committee of PRSSA will be holding their second fundraiser of the semester this coming week.
Tomorrow, Monday, April 7, PRSSA members and their friends are welcome to stop by 2000 Degrees pottery studio on West College Ave anytime throughout the day. For $6 plus the price of your pottery item, you can have a great time making a work of art with your friends and fellow PRSSA members. 20% of each sale will go to the Penn State chapter of PRSSA.
We look forward to seeing everyone there and don’t forget to mention PRSSA when you are there!
By Lauren Purisky, Communications Member
The loss of Malaysia Airlines Flight 370, Flight MH370, seemed to have taken over nearly every media outlet after the incident. At 7:30am on March 8, 2014, the airline issued a media statement confirming that they had lost contact with Flight MH370 nearly five hours prior. In addition, the media statement included that they had begun working with authorities as well as a Search and Rescue team. The airline provided a phone number for families of those on board to call for any further information. Malaysia Airlines continued to provide the public with updated information on a page within their website designated to the incident, which they titled “MH370 Flight Incident.”
A week after the disappearance of the plane, Malaysia Airlines hired Ketchum ICON, a PR agency based in Singapore. The airline did not make their work with Ketchum known until many days after it had begun. The Ketchum team provided the airline with crisis communications counseling as well as advice and media support. David Gallagher, CEO of Ketchum, said their main assignment was to “try and be helpful as we can to the families affected by the flight.” While they collaborated diligently with the airline, Ketchum did not do any work for the Malaysian Government.