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Jon Yokogawa to Come to Penn State

Jon Yokogawa will be coming to Penn State on Tuesday, March 3, to speak about ‘Corporate Responsibility for Diversity and Inclusion in Media and Advertising’ at 7:00 p.m. in the Nittany Lion Inn Boardroom. Jon Yokogawa serves as Vice President of Consumer Engagement for interTrend Communications, based in Long Beach, California, a full-service advertising agency that…

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4 Characteristics Every Leader Should Have

By: Rachel Gluck, Vice President College is a time for students to explore, grow and hone in on skills to help them establish themselves in their career. Throughout networking and various conferences that I’ve attended, many professionals mention leadership as a crucial skill to have in the communications industry. Below are four characteristics of a…

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Exec Board Reflects on Regional Conference

After the big event, the executive board is reflecting on their favorite parts of PRSSA’s #PluggedIntoPR Regional Conference. Below, each attendee describes a part of the weekend that they particularly enjoyed (it was hard to select just one moment)! Rebecca Shapiro When our chapter attended the PRSSA National Conference in October, it was the first time that…

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Discovering the New Snapchat

By: Nicole Salerno, Event Planning Committee Chair Most people think of Snapchat as the app that teenagers use to send “selfies” to their friends. But, as of a few weeks ago, Snapchat’s image has changed. Snapchat introduced a new feature of the app that they are calling Discover. This new feature is a way to explore multiple leaders…