7 Things I Learned in My First Year as a New Professional

By: Gina Masciantonio, Public Relations Coordinator at Godfrey Advertising Halfway through my senior year in college, I accepted my first real job at a public relations and advertising agency. Now looking back over the last year, there are so many things I have learned along the way. Here are the seven things I have learned in…

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The “Persuasion” Games: Fantasy Versus Reality

By: Kelsey Kretzer, Strategic Planning Committee Member Advertising has a way of attracting and persuading the public with how a product is perceived by the consumers. Take the iPhone 6, for instance. Commercials highlight the software updates that previous iPhones never had, which for some consumers conclude altogether why they need to buy it. Now you’re…