Model Behavior

By: Laura Anderson and Jenna Floro

Why is it that U.S. models are ridiculed about their bodies?!  Recently a Ralph Lauren model, who was with the company for 15 years, was fired for “her inability to meet the obligations under her contract with us.”  In other words, the model was let go of for gaining too much weight.

Instead of choosing a different model to fill the part for the ad, the advertising team photo-shopped the picture to make the model look unnatural.  The ad is so unrealistic that any viewer can tell that this is not the natural girl.  However, the problem occurs when other models feel as if this is the standard that they must strive for.  Also, young girls feel as if this is the look that they must achieve as well.  Karl Lagerfeld, a Chanel designer, said “No one wants to see curvy women.” The unnatural look of modeling in the United States is harming our society.

On the flip side, there are designers (mainly in Europe) who are trying to advertise with curvy models.  Even Vogue magazine is asking designers for larger clothing samples to fit realistic girls.  Will the efforts of these individuals have a positive effect on the modeling industry and society itself?

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