By: Alex Farrell
Like many college students, I have spent the last couple of months frantically searching for a summer internship. These days, and especially in the PR field, internships are a must-have and are an important step in building your resume. But those dream internships are not easy to come by. Throughout my internship search, I have learned that it takes a lot of work to become a PR intern. The more time you put into your search, the more likely you are to find a position that suits you. I spent countless hours scouring the internet, looking at career networking sites, company websites, PR blogs and any other outlet I could think of. I attended workshops to learn how to write a better resume and perform well in an interview. Once I compiled a list of companies I was interested in, the e-mailing began. I sent out e-mails to dozens of companies, only to receive responses from about half of them. It’s important to start with a very wide pool of companies, because the group just gets smaller and smaller with each step.
Landing an internship with a large, well-known and successful company or agency sounds like a dream come true for many PR students, but it’s also one of the most difficult feats to accomplish. I found that it is often easier to contact and speak with smaller or newer companies. They may not be facing such competition to fill their internship positions, but the position can be just as rewarding as working in a more high profile situation. It may sound like a lot of work just to get an internship, but I think that taking these steps makes it much more likely that you will find the kind of position you are looking for. I certainly got tired and annoyed during my internship search, but thanks to the hard work I put in, I will be spending the summer working at a small agency in Sydney, Australia. Without putting in so much time researching and preparing, I doubt that I would have had such success in my search.