Public Relations Psychics?

By: Lauren Grimes

I was asked to participate in a communications study designed to test college students’ knowledge of the War in Afghanistan and Health Care Reform. Although there were questions on attitudes about the war and Health Care, a majority of questions were on news about the two subjects. As I went through the questions, I realized that I really didn’t know anything about either topic, but especially the war in Afghanistan. The study showed me that although people say it all the time, it really is important to know what’s going on in the world. There is more than one reason to know about current events, including how news relates to Public Relations. As a PR practitioner, we’re supposed to be able to understand the climate of current events and then be able to foresee how that climate will affect the future of the PR industry. The ability to create media and PR campaigns that will be effective with the changing PR industry is extremely valuable to a company. So what does that mean for a PR student about to enter the work-force? Stay current on current events and we’ll be good to go. I’m starting to think that maybe Steve Manuel had a point when he made us read USA Today everyday to stay on top of relevant news.

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