By Chelsea Sweithelm
More than ever, Twitter is one of the top go-to sites for live stream information on events. For example, the NBC’s new singing show, The Voice, used the hashtag “#TheVoice” to promote the show itself, voting and to probe fans to ask questions to their favorite singers via Twitter. The show even had a social media room that streamed live tweets from anyone who used their hashtag. Other television shows have caught on to this genius idea, and it has become a must on multiple television networks.
Because of this popular trend, Penn State PRSSA’s Communications Committee (A.K.A. CommComm) thought it was a good idea to incorporate their own, unique hashtag involving anything and everything CommComm. Now, members are tweeting #CommComm more than ever, and it’s actually spreading like wild fire through our chapter!
You too can help promote your organization, event or trend by creating your own hashtag. Companies today are paying thousands of dollars to get their hashtag promoted by celebrities, or featured as the promoted tweet under the Top Twitter Trends column. If you can create a hashtag for free and get it to stream, you’re destined for greatness! Hashtags are one of the simplest ways to get free publicity 🙂