Retweeting Guidelines

By Ed Wons

The Associated Press has released new guidelines on retweeting, showing the continued merging of public relations and social media sites like Twitter. “Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day.” If you retweet something with an opinion, it’s important to express that it’s someone else’s and not your own. Sites like Twitter are extremely valuable to people in PR, but there needs to be a separation between your personal opinions and your professional tweets. So if you’re tweeting as part of an internship, remember to insert a comment to the tweet expressing that it’s coming from someone else!

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