By: Rachelle Gaynor
The famous artist Matisyahu has been traveling all over the world on tour recently. In order to enhance his PR campaign, he has been focusing on posting more personal pictures to his Facebook page. These pictures often include pictures of his son or drawings that his son made for him. This allows people who don’t necessarily know his music to become interested in him, and it allows his fans to feel more connected to him. He has also posted several pictures of behind scenes action on his tour, allowing fans to follow him through the whole process. Not many celebrities open this window into their lives, so it makes Matisyahu more unique and opens a new market for him to appeal to.