By Rachel Gluck, Director of Philanthropy
PRSSA’s last general meeting of the semester was a huge success. We were honored to have Julie Plake, former business manager of Bethenny Frankel and current PR Senior Account Supervisor for MARC USA, speak to the members about the industry with nothing but honesty.
Plake, who graduated from Penn State in 2005 with a bachelor’s degree in public relations, advertising, and applied communications, thought she would be eventually be working publishing.
After graduation she landed a job as a publishing assistant in New York, but her future was only getting started. Plake used her opportunities and networking to her advantage. She developed relationships, networked a lot and always taking on extra work.
“Say yes to everything and do it to the best of your ability,” she said. “No was never an option for me.”
That is a huge lesson that many people, even those not in this industry can use. Plake said there is no task below you. It is evident that her hard work has really put her ahead and helped her to succeed in everything she has set out to do.
After a few years in New York, Plake decided it was time to go back home to Pittsburgh, where she was eventually hired by MARC USA. She is currently a PR Senior Account Supervisor and loves the fast paced world of the PR industry.
Plake cautioned the PRSSA members that the PR industry is not a 9-5 job, normal, or in any way easy.
Plake ended her presentation with a few tips and advice:
- Keep you resume up-to-date.
- Stay in touch with contacts-don’t always ask for something.
- No work is beneath you.
- Be apart of everything.
- Be organized.
- Don’t second guess yourself or make excuses.
“How successful you are is how hard you work and how smart you work,” Plake said, but she also emphasized to not be afraid to use every connection you have.