By Alex Yakacki, Director of Creative Productions
In today’s innovative and ever-changing world, technology is part of everything we
do. From the moment our phone alarm goes off in the morning to our final waking
moments checking the latest tweets in bed, we interact with it. In between rise and
slumber we are faced with more complex tools than an iPhone.
It is important, as young professionals, to keep up with the developments of tech
tools and programs. In the sphere of public relations, technologies can have
profound effects on a target audience. Employers know this and actively scout for
those with applicable knowledge in hardware and software relevant to the PR field.
It is tremendously important to keep yourself up-to-date and take initiative.
You may be saying to yourself: They don’t teach Photoshop in class or I was never
even shown how to operate a camera.
These may be true statements, but they shouldn’t be used as excuses. Penn State
offers an incredible amount of resources for its students. The university could
take you from “I don’t know” to pro as fast as you could retain the information.
Check out the chart below for all of the information you need to become a creative
Check out our Creative Tip Sheet here.