No Internship, No Worries: 5 PR Skills You Can Practice Over the Summer

By: Casey Griffin, Strategic Planning Committee Member

Do you have an internship this summer? If not, no worries! There are still plenty of ways to practice public relations during your time out of the classroom. In fact, the summer is a great time to work independently on your skills.

1. Start your own blog/journal.thinkstock-katarzynabialasiewicz-reading

One activity is to start a blog or a journal. Writing is a major aspect of public relations, and there is always room to become a better writer! If there are any events happening in your hometown, consider going to one and writing about it. You could also try a new restaurant and write a review about it, for example. Whatever you do, don’t be afraid to expand your horizons.

2. Read a book.

Along with writing, pick up a book and read. The best way to stay informed and begin the transition of becoming a professional is to stay in the know of what is going on. Besides staying in touch with the news, reading goes hand in hand with writing. Pick up a series of books, a newspaper or a magazine. It could be beneficial to identify different styles of writing and see what works for you.

3. Expand your social media.

Social media is a growing aspect of public relations. There are many ways to perfect your skills in this area. One suggestion could be starting a new account on Instagram. For example, if you are a foodie, you could post pictures of the best burgers in town or the best place to get a nice, refreshing ice cream cone. During special summer holidays, such as the Fourth of July, you could post festive recipes for barbeques and parties. Developing your own social media voice is crucial to branding, and it’s never too early to start. Twitter is also a great source for getting the word out about different summer events. Tweeting daily about an upcoming summer concert, fundraiser, or local restaurant specials will catch people’s eye, and you’ll gain more followers along the way.

4. Network, network, network.

In addition to practicing your skills, it is also a good idea to keep networking. This is a great opportunity to really learn how to use LinkedIn. Find ways to update your profile. Connecting with more people is also beneficial. The more connections, the better. Networking is a great way to discover new opportunities.

5. Stay informed.

Lastly, keep up to date with your email and PRSSA news. It is important to stay in the loop and learn what is new in the PR world.

Take advantage of all the ways to stay involved this summer. There are fun ways to gain experience without an internship.

Image Credit: dreamstime.come

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