By: Emily Grabowski, Director of Chapter Development
When thinking of public relations, planning events can usually be overlooked in the grand scheme of things. Most people think of PR as focusing more on writing press releases and pitching stories to the media. Even so, there’s much more to it. Not only do PR practitioners have to plan events for let’s say, the launch of a new product, but we also have to attend many other events throughout our careers as well.
Here are five of my favorite tips that will help you plan and execute a successful event!
1. The 5 P’s – Prior Planning Prevents Poor Performance
It is obvious that the more planning that goes into an event, the more successful it will be. It is crucial that you should start planning an event at least three months before the date (depending on the size of the event) to ensure that every detail is taken care of well in advance of the date.
2. The Small Details Matter
No matter what, a person will always remember the small things, such as personalized seating cards on the tables or elegant flower arrangements. All of the small details that are put into the event make it even more memorable in the end.
3. Remember The Audience
One of the first things you should do when planning an event is to recognize your audience. Keep your target audience in mind when choosing the location, theme, and activities for your event. If you are working on an event where mostly senior citizens are in attendance, you would not want to play boisterous music or plan things that would involve high impact physical activities.
4. Be Passionate
Whether your event is to launch a product or to raise awareness about a company or cause, be sure to research anything that may be unfamiliar to you so that you can put your all into what you are working on. The best events are the ones that show enthusiasm and passion behind every detail, from the food to the decor.
5. Be Ready for Anything
If you feel prepared for your event the week before it is suppose to take place, you are in great shape. Ensure that you have enough staff managing the event, activities to keep people busy, extra food and beverages, and a backup plan for your entertainment (in case technology fails you)! With event planning, you should be ready to expect the unexpected and embrace whatever challenges may come your way.
If you feel as though you have a special passion for event planning or would like to learn more about it, our chapter of PRSSA has a committee dedicated especially towards event planning. Our event planning committee meets every Tuesday night from 7-7:45 p.m. in 113 Sackett Building. Feel free to contact me at firstname.lastname@example.org to share your favorite event ideas with our chapter of PRSSA or reach out with any questions you may have about planning your next big (and of course, memorable) event!
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