General Meeting Recap: The World of Sports PR With Tony Mancuso

By: Ashley Phillips, Communications/Digital Strategy Committee Member

Screen Shot 2016-02-18 at 2.34.41 AMTony Mancuso, the Assistant Director of Strategic Communications for Penn State Athletics and a 08’ Penn State alum, spoke to the PRSSA at the general meeting on Tuesday night.

He reminisced about his journey after graduation spending two years as the Managing Editor for Penn State’s Official Sports Report, which is a 365-day-a-year sports news service. In 2010, Mancuso was hired as the Managing Editor for Official Sports Report to produce extensive content for the official home of Penn State Athletics online, GoPSUsports.com.

“Sports is unique in comparison to the agency world,” Mancuso said. “In sports, no two days are ever alike.” Building upon these comparisons between the worlds of athletics and agency, Mancuso explained while there are unique benefits to working in sports, such as covering teams in 26 states and two countries during his time with Penn State Athletics, many who work the position do it for the love of the job.

Mancuso also spoke about factors that influence his daily work such as digital communications, message control and the media.  According to Mancuso, one major difference between the sports world versus the general PR world is how often he is dealing with the media. Even if a game is lost, Mancuso is working on the message Penn State is producing: “win or lose, we are holding a press conference,” he said. “You can’t control what happens on the field,” said Mancuso “but we can control what we do on a day-to-day operation; what type of news we are putting out and what type of resources we are providing the media to do their job.”

For those entering the industry, Mancuso recommends three things which are often overlooked: paying attention to detail, learning basic video skills and always remembering you never get a second chance to make a good first impression.

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