5 Ways to Sharpen Your PR Skills


By: Elissa Hill, Communications/Digital Strategy Chair

Didn’t land your dream internship this summer? You can still sharpen your public relations and professional skills, even outside of a traditional office internship experience. Here are five of the easiest ways to get a leg up in our competitive job market.

Attend a workshop


In public relations, there will always be skills you still haven’t mastered. Try attending a workshop at your local library or community center on one of these. Photoshop or InDesign are always good platforms to learn!

Write, write and write some more


Public relations is all about writing. Just ask professor Steve Manuel! Try freelancing, writing for a campus publication, or writing for a publication in your hometown. If none of these options are available to you, even journaling about your own thoughts can keep you sharp and prepared for the fall semester.



Not for a job — about a job. Scheduling informational interviews with public relations professionals can help you learn loads more about the positions you could hold one day. Penn State alumni in your area are always a good place to start!

Get certified


Along with learning new professional skills, having certifications and accolades based on these skills certainly cannot hurt your resume. Depending on what area of public relations you plan to work in, consider getting certified in an application like HootSuite or even something more widely applicable like CPR or First Aid.

Update your online professional #brand


When is the last time you updated your LinkedIn or your digital portfolio? Spend a few days or even a few hours on each to make sure you’re putting your best foot forward in your online presence! While you’re at it, make sure your social media accounts are suitable for professional eyes.

Just because you didn’t get an internship this summer doesn’t mean you can’t be read for the process next summer!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s