Capitalizing on the ‘Nasty Woman’

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Photo taken from Instagram | (@psychdocduo)

By: Kayla Ramans

Whether or not you watched the third and final debate on Oct. 19 between Donald Trump and Hillary Clinton, you may have heard about Trump’s ‘Nasty Woman’ comment. If you haven’t, Clinton was talking about raising taxes and social security when Trump interrupted her and called her ‘a nasty woman.’ The full video can be seen here

Surely this is not the first or last time Clinton will be attacked for her gender. However, Clinton and her campaign have decided to take advantage of the situation and turn it into something that could work in her favor. After the uproar on social media about the comment, Clinton reclaimed the nasty woman.

During a few days of campaigning for Hillary, celebrity influencers wore t-shirts saying ‘Nasty Woman’ in a red heart. Some of these celebrities included, Will Ferrell, Katy Perry, Miley Cyrus and many more. Katy Perry posted this group shot on her Instagram (@katyperry) on October 23: Screen Shot 2016-11-07 at 8.43.36 PM.png

During the last few weeks of campaigning, it is important to push your campaign to the limits before it’s time for the final vote. There is a lot of talk about the potential of having the United States’ first female president. Trump’s comment was a perfect opportunity to create a PR campaign to have a final push towards the presidency.

Social media support blew up in support for Hillary over the comment. Vox made a satirical commercial for Nasty Woman Perfume.

Hillary has received a lot of feminist support after this incident. She has had many women join her as a ‘nasty woman.’ Senator Elizabeth Warren of Massachusetts fired back at Trump saying that “Nasty Women vote” at a rally for Hillary. 

Whether or not the ‘nasty woman’ PR campaign worked for Hillary, there is something to say about turning a negative comment into a positive movement. In a way she is standing up for all women who have been called names. She didn’t let his comment get to her and she also didn’t fire back at him and stoop to his level. Instead, she owned the ‘nasty woman.’

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