Lessons from Jennifer Bullano from Passport to PR

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By: Bella Spadafora, Communications & Digital Strategy Committee Member

This past weekend I had the incredible opportunity to attend the Passport to PR conference hosted by our chapter of PRSSA. I am a new member to the Penn State PRSSA chapter so I didn’t know what to expect regarding PRSSA and Passport to PR. Although I was nervous, it exceeded my expectations. I gained so much invaluable insight and advice from the breakout speakers. Among the many speakers attending, I gained the most interesting insight from Jennifer Bullano, head of communications for the Pittsburgh Penguins.

Jennifer spoke about her role and how it is a tireless job. She is constantly on call, handling phone calls, interviews and acting as the glue to the stability of the Pittsburgh Penguins. She noted that when the Penguins won the Stanley Cup in 2016, she was behind the scenes handling media requests as she monitored the celebrations. Jennifer also stated that she often has to be the “bad guy” when it comes to handling media matters but she knows the importance to be firm and organized in her position.

I was amazed by her because she is the only woman in the NHL that holds her position. When speaking about being a woman in this industry, she noted that it’s a dog-eat-dog world but it is doable if you love what you are doing and you love the people around you. Jennifer is hoping that more women become involved in sports and that one day hockey gains a following as large as professional football. I feel so lucky that I was able to listen to her lecture and I hope to gain her sense of strength and confidence as submerge myself into the workforce.

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