By: Alexa Turkovich, Communications & Digital Strategy Chair
This summer I am fortunate enough to intern in New York City for Linda Gaunt Communications. LGC is a full service fashion PR firm that works to familiarize the general public with a number of fashion brands. Furla handbags, Lilly Pulitzer, The Kendall + Kylie Collection, Todd Snyder and Kendra Scott are a few of the brands I have been able to work for through our agency.
I attended and worked an event for Furla, an Italian leather company, that makes purses who are worn by fashion influencers around the world. The event was on a New York City rooftop, and the purpose of the event was to gain more exposure for the brand. I greeted guests, who were a mixture of full-time fashion bloggers and editors from well known publications such as: The New York Post, The New York Times, Elle Magazine, Harper’s Bazaar, and Women’s Wear Daily. The event was a success with more than 270 RSVP’s.
(A photo of the Furla Handbag wall at the event)
National wear your Lilly Pulitzer day also was a fun experience as an intern. The event occurs every year on the first day of summer, June 21st. Our agency gifted Lilly Pulitzer wraps, paired with pink and green juices from JuicePress to TV personalities and editors. LGC sent this gift with oversized fruit balloons. I assembled some the gift bags, which received a positive response from the people receiving them.
(A photo of the gift bags and balloons sent out)
Crisis’s and PR unfortunately go hand-in-hand. I was able to witness my first PR crises up close when The Kendall + Kylie Collection launched their vintage T-Shirt line. News outlets everywhere from Vogue to Rolling Stone were writing negative reviews of the T-Shirts, and as you can imagine, the social media response was not positive either. Our agency was on the phone for the entire day, speaking with Kendall and Kylie Jenner’s publicists to come up with a plan to calm the nerves of the public. The shirts had iconic rappers such as Biggie Smalls and Tupac overpowered with Kendall and Kylie Jenner’s Instagram posts. Rap fans thought this move was disrespectful and tone-deaf.
(This was the response from Biggie Small’s mother on Instagram)
(Our agency worked with the Jenner sister’s publicists to come up with an apology)
Todd Snyder hosted a fashion show during Men’s Fashion week at the Cadillac House. As an intern, I was instructed to walk back blogger’s and editors to the backstage to do interviews with higher-ups at LGC. The energy at the fashion show was unforgettable, and it was very interesting to see the clothes that our agency sends out to editors and stylists daily on the runway.
(A photo from the Todd Snyder runway)