Passport to PR Takeaways

By: Cailyn McCutcheon, Strategic Planning Committee Member This past weekend Penn State’s chapter of PRSSA hosted the regional conference, Passport to PR. The conference included a pitch competition, a keynote speaker, and six breakout sessions with speakers. As a first time attendant to a PRSSA Regional Conference, this weekend was such a positive learning experience…

Workshop Recap: Laura Maxwell Helps Us Perfect Our Professional Presence

By: Rachel Tasker, Strategic Planning Committee Member Members of Penn State’s Public Relations Student Society of America recently had the opportunity to attend a speech given by Laura Maxwell, executive director of the Accelerate Leadership Center at Carnegie Mellon Tepper School of Business. The speech focused on perfecting personal professionalism. Maxwell started by reassuring members…

The “Persuasion” Games: Fantasy Versus Reality

By: Kelsey Kretzer, Strategic Planning Committee Member Advertising has a way of attracting and persuading the public with how a product is perceived by the consumers. Take the iPhone 6, for instance. Commercials highlight the software updates that previous iPhones never had, which for some consumers conclude altogether why they need to buy it. Now you’re…