Passport to PR Takeaways

By: Cailyn McCutcheon, Strategic Planning Committee Member This past weekend Penn State’s chapter of PRSSA hosted the regional conference, Passport to PR. The conference included a pitch competition, a keynote speaker, and six breakout sessions with speakers. As a first time attendant to a PRSSA Regional Conference, this weekend was such a positive learning experience…

THON Weekend 2016 Recap

By: Rachel Tasker, THON/Philanthropy Committee Member Last weekend, February 19–21, was one that all members of our THON/Philanthropy Committee had been patiently awaiting — the chance to finally see all of our hard work come alive for 46 hours in the Bryce Jordan Center. This year marked excitement and anxiousness for some members experiencing their…

Event Recap: An Introduction to Crisis Communications From Kristin DeRosa

By: Ali Cappetta and Maggie MacDonald, Communications/Digital Strategy Committee Members Former Penn State PRSSA President Kristin DeRosa embodied everything that is post-graduate goals at this month’s general meeting. She discussed her experience working in crisis communications with the chapter. Kristin has worked at Burson-Marsteller, a leading global public relations and communications firm, since graduating Penn…

Event Recap: Professional Pointers from Kristen Prazenica

By: Ann Klinck and Jackie Wilkinson, Communications/Digital Strategy Committee Members The first general meeting of the year featured Kristen Prazenica, distinguished Penn State alum, who discussed her experience through the corporate world of public relations. Kristen double majored in public relations and supply chain and information systems. Through a graduate fellowship with Johnson & Johnson,…

Workshop Recap: Laura Maxwell Helps Us Perfect Our Professional Presence

By: Rachel Tasker, Strategic Planning Committee Member Members of Penn State’s Public Relations Student Society of America recently had the opportunity to attend a speech given by Laura Maxwell, executive director of the Accelerate Leadership Center at Carnegie Mellon Tepper School of Business. The speech focused on perfecting personal professionalism. Maxwell started by reassuring members…