Why Cupcakes and PR Go Together

By: Vanessa Cardy, Director of PR Sprinkles Cupcakes, the world’s first cupcake bakery, revealed its fifth cupcake ATM location on Lexington Avenue in New York City, a long awaited proposal. For the launch, golden tickets were stuffed into random cupcakes orders with prizes, like a $500 gift card or a Sprinkles Party. Talk about reminiscing back to…

Julie Plake Teaches PRSSA To Say, “Yes!”

By Rachel Gluck, Director of Philanthropy PRSSA’s last general meeting of the semester was a huge success. We were honored to have Julie Plake, former business manager of Bethenny Frankel and current PR Senior Account Supervisor for MARC USA, speak to the members about the industry with nothing but honesty. Plake, who graduated from Penn State in 2005…

You Should Never Say Never

By Victoria Scipione, Event Planning Chair Growing up you are always asked the question, “What do you want to be when you’re older?”  When it came to my answer, I was never fully certain but I knew I wanted to do something with sports. I have always been an avid sports fan and it’s a…

Now What?

By Kaity Cash, Philanthropy Chair It’s Friday morning and my internship is finished. I just spent the past 10 weeks waking up at 6 a.m. to make it into New York City in hopes of actually getting to work on time. It’s Friday morning and my alarm isn’t going off and I have nothing to do. So,…

The Internship Search is Never Over

By Kristina Lintz, Director of Chapter Development As a rising junior who knows the importance of summer internships, I spent the majority of the spring semester fine-tuning my resume (with the help of other PRSSA members!) and figuring out the perfect way to write a cover letter. When places I applied already hired their interns or weren’t looking for anyone in my area…