3 PR Lessons We Can Learn from Keith Olbermann

By: Sean Donnelly, Director of Chapter Development The entire Penn State community has some pretty harsh opinions surrounding sports and political commentator, Keith Olbermann. Recently, Keith Olbermann dissed Penn State University and the NCAA for the restoration of Joe Paterno’s 409 wins. He went on a social media tirade that resulted in a growing conflict between…

THON 2015 PR: Why #CancerCannot

By: Kelly Gibson, Strategic Planning Chair The annual IFC/Panhellenic Dance Marathon is a goldmine for all good things public relations. You can’t successfully run the world’s largest student-run philanthropy without spreading the word, both locally and nationally. This year, per usual, did not disappoint; with a total close to the record-breaking amount of the previous…

Why Cupcakes and PR Go Together

By: Vanessa Cardy, Director of PR Sprinkles Cupcakes, the world’s first cupcake bakery, revealed its fifth cupcake ATM location on Lexington Avenue in New York City, a long awaited proposal. For the launch, golden tickets were stuffed into random cupcakes orders with prizes, like a $500 gift card or a Sprinkles Party. Talk about reminiscing back to…