The Olympics Win the Gold in Social Media

By Emily Pirt, Communications Committee Member Traditionally, the Olympics have been a time for countries to put aside their differences and come together for two weeks to celebrate friendly competition. Although some country rivalries would challenge the “friendly” competition assumption, it is nonetheless a time when the world appears to feel the most connected to…

THON from a PR Perspective

By Emily Stangl, Communications Committee THON. The world’s largest student-run philanthropy and Penn State’s biggest public relations campaign. The dance marathon we hold every year brings awareness and funds to childhood cancer, and is a great lesson in public relations. From canning to social media, students are utilizing public relations without even realizing it. The three…