The Olympics Win the Gold in Social Media

By Emily Pirt, Communications Committee Member Traditionally, the Olympics have been a time for countries to put aside their differences and come together for two weeks to celebrate friendly competition. Although some country rivalries would challenge the “friendly” competition assumption, it is nonetheless a time when the world appears to feel the most connected to…

‘Who You Should Follow on Twitter’

By Kristina Lintz, Director of Chapter Development Engaging question for Twitter: ‘What are your favorite PR twitter accounts? Whether you’ve been on Twitter for years, or just signed up for the first time yesterday, there are some twitter accounts that are a must-follow for PRSSA members. Hailing from different industries, they all provide unique perspectives…

Retweeting Guidelines

By Ed Wons The Associated Press has released new guidelines on retweeting, showing the continued merging of public relations and social media sites like Twitter. “Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day.” If you retweet something with an…

Promote with Hashtags!

By Chelsea Sweithelm More than ever, Twitter is one of the top go-to sites for live stream information on events. For example, the NBC’s new singing show, The Voice, used the hashtag “#TheVoice” to promote the show itself, voting and to probe fans to ask questions to their favorite singers via Twitter. The show even…